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Home> Sell > Selling Process > Set Your Price > Pricing Considerations

Pricing Considerations

Set Your List Price.

Setting the list price for your home involves evaluating various market conditions and financial factors. Learn how Bill will help you with the following:

  • Pricing considerations;
  • Comparable sales;
  • Market conditions;
  • Offering incentives; and
  • Estimating net proceeds.

 Setting Your List Price


Get the House Ready.

A house that "sparkles" on the surface will sell faster than its shabby neighbor. From experience, Bill knows that a "well-polished" house appeals to more buyers and will sell faster and for a higher price. Here you will learn:

  • How much should you spend;
  • Exterior and curb appeal; and
  • Preparing the interior.

 Getting Your House Ready


Market Your Home.

Discover the process Bill uses to sell your home. You will be impressed by how much work goes into selling your home, and the experience that accompanies the work! Here you will learn about:

  • Advertising;
  • Showing the property;
  • How long the house has been on the market; and
  • Whether you're buying another home.

 Marketing Your Home


  



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In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from Bill or online search results that you’ve found through this site), buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others on the street. You may have told Bill to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
  • If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

TIP: Never say "asking" price, which implies you don't expect to get it.

To determine the proper list price, Bill will provide you with the following professional services:

  • Furnish comparable sales.
  • Analyze market conditions.
  • Help to determine offering incentives.
  • Estimate your net proceeds.

Next>> Set Your Price: Comparable Sales

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