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The Open House

Set Your List Price.

Setting the list price for your home involves evaluating various market conditions and financial factors. Learn how Bill will help you with the following:

  • Pricing considerations;
  • Comparable sales;
  • Market conditions;
  • Offering incentives; and
  • Estimating net proceeds.

 Setting Your List Price


Get the House Ready.

A house that "sparkles" on the surface will sell faster than its shabby neighbor. From experience, Bill knows that a "well-polished" house appeals to more buyers and will sell faster and for a higher price. Here you will learn:

  • How much should you spend;
  • Exterior and curb appeal; and
  • Preparing the interior.

 Getting Your House Ready


Market Your Home.

Discover the process Bill uses to sell your home. You will be impressed by how much work goes into selling your home, and the experience that accompanies the work! Here you will learn about:

  • Advertising;
  • Showing the property;
  • How long the house has been on the market; and
  • Whether you're buying another home.

 Marketing Your Home


  



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To prepare your home for viewing, make it as light, cheerful and serene as possible.

  • Open heavy drapes;
  • Put on lights in closets, basement, and attic; and
  • Light your dining room chandelier and living-room lamps.

TIP: When preparing your home, think about the techniques that are used to show builders' model homes.

Bill suggests that you not be present while the house is being shown to prospective buyers. This is done because your presence will inhibit their actions and conversations. They won’t feel free to open closets and cabinets, test out the plumbing, and discuss their observations objectively as they walk through.

It goes without saying that your children and pets should not be on the premises either.

If Bill has scheduled an open house, you may want to notify the neighbors, and assure them that they'll be welcome. They'll jump at the chance to poke around in your house, and sometimes they can turn up a buyer among their friends.

In preparing for an open house, you should:

  • Pull the drapes back;
  • Light lamps;
  • Simmer a few drops of vanilla on the stove;
  • Light your fireplace;
  • Set the dining room or kitchen table if you have particularly nice linen or china;
  • Put fresh towels in the bathroom; and then
  • Leave the house so Bill is free to deal with prospective buyers in a professional manner.

Next>> Marketing Your Home: Time on the Market?

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