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Home> Sell > Selling Process > Market Your Home

Marketing Your Home

Set Your List Price.

Setting the list price for your home involves evaluating various market conditions and financial factors. Learn how Bill will help you with the following:

  • Pricing considerations;
  • Comparable sales;
  • Market conditions;
  • Offering incentives; and
  • Estimating net proceeds.

 Setting Your List Price


Get the House Ready.

A house that "sparkles" on the surface will sell faster than its shabby neighbor. From experience, Bill knows that a "well-polished" house appeals to more buyers and will sell faster and for a higher price. Here you will learn:

  • How much should you spend;
  • Exterior and curb appeal; and
  • Preparing the interior.

 Getting Your House Ready


Market Your Home.

Discover the process Bill uses to sell your home. You will be impressed by how much work goes into selling your home, and the experience that accompanies the work! Here you will learn about:

  • Advertising;
  • Showing the property;
  • How long the house has been on the market; and
  • Whether you're buying another home.

 Marketing Your Home


  



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Your home should be listed, whenever possible, in the [First] Multiple Listing Service. In addition, Bill's marketing efforts and considerations will include:

  • Advertising;
  • Showing the property;
  • How long the house has been on the market; and
  • Whether you're buying another home.

Advertising

The largest expense for advertising your home has traditionally been classified advertising in the local newspaper. However, today properties are also exposed through popular Internet home search/listing services, radio and television promotions, and real estate guides.

Even with all these additional advertising avenues, "For Sale" signs on the front lawn are still remarkably effective. Bill uses brochure boxes along with these signs to market the property.

When appropriate, and with your permission, Bill may send a mailing about your property to neighbors. Sometimes one of them has "a friend or relative who always wanted to live near me." You never know.

Learn about different approaches for marketing your home

Next>> Marketing Your Home: The Open House

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